Description: Marketing strategy :

Marketing strategy : the thinking involved

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Bibliographic Details
Main Author:	Hill, Mark E., 1957- (Author)
Format:	Book
Language:	English
Published:	Thousand Oaks, Calif. : SAGE Publications, c2013
Subjects:	strategický marketing marketingový management strategic marketing marketing management monografie monographs
ISBN:	9781412987301
Physical Description:	xxiv, 335 s. : il. ; 26 cm

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Bibliography:	Obsahuje bibliografie a rejstřík
ISBN:	9781412987301