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110517s2011 xxua e p 001 0 eng d |
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|a 659
|x Reklama. Public relations. Média
|2 Konspekt
|9 4
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| 072 |
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|a 37.016
|x Učební osnovy. Vyučovací předměty. Učebnice
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|a Public relations :
|b a managerial perspective /
|c [editorial arrangement and introduction] Danny Moss, Barbara DeSanto
|
| 260 |
|
|
|a Los Angeles :
|b SAGE Publications,
|c c2011
|
| 300 |
|
|
|a xvii, 494 s. :
|b il. ;
|c 24 cm
|
| 504 |
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|a Obsahuje bibliografie a rejstřík
|
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0 |
7 |
|a public relations
|7 ph115957
|2 czenas
|
| 650 |
0 |
7 |
|a firemní prezentace
|7 ph552079
|2 czenas
|
| 650 |
0 |
7 |
|a manažerská komunikace
|7 ph198716
|2 czenas
|
| 650 |
0 |
9 |
|a public relations
|2 eczenas
|
| 650 |
0 |
9 |
|a company presentation
|2 eczenas
|
| 650 |
0 |
9 |
|a communication in management
|2 eczenas
|
| 655 |
|
7 |
|a učebnice
|7 fd133770
|2 czenas
|
| 655 |
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9 |
|a textbooks
|2 eczenas
|
| 700 |
1 |
|
|a Moss, Danny,
|d 1954-
|7 utb2013743464
|4 edt
|4 aut
|
| 700 |
1 |
|
|a DeSanto, Barbara,
|d 1950-
|7 utb2013743470
|4 edt
|4 aut
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