Designing brand identity : an essential guide for the whole branding team

"A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edit...

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Bibliographic Details
Main Author: Wheeler, Alina, 1948- (Author)
Format: Book
Language: English
Published: Hoboken, New Jersey : Wiley, c2013
Edition: 4th ed.
Subjects:
řízení značky
obchodní značky
identita organizace
image organizace
grafický design
brand management
brand name products
corporate identity
corporate image
graphic design
příručky
případové studie
handbooks and manuals
case studies
ISBN: 9781118099209
Physical Description: x, 326 s. : il. (převážně barev.) ; 29 cm

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Table of contents

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020 |a 9781118099209  |q (váz.) 
040 |a DLC  |b cze  |c DLC  |d DLC  |d ZLD002 
072 7 |a 005  |x Management. Řízení  |2 Konspekt  |9 4 
080 |a 005:658.626  |2 MRF 
080 |a 658.626  |2 MRF 
080 |a 005.336  |2 MRF 
080 |a 005.336.6  |2 MRF 
080 |a 766:655  |2 MRF 
080 |a (035)  |2 MRF 
080 |a (078.7)  |2 MRF 
100 1 |a Wheeler, Alina,  |d 1948-  |7 utb2011632364  |4 aut 
245 1 0 |a Designing brand identity :  |b an essential guide for the whole branding team /  |c Alina Wheeler 
250 |a 4th ed. 
260 |a Hoboken, New Jersey :  |b Wiley,  |c c2013 
300 |a x, 326 s. :  |b il. (převážně barev.) ;  |c 29 cm 
520 |a "A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices. Updated to include more than 35 percent new material. Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity"--Vydavatelská anotace 
504 |a Obsahuje bibliografii a rejstřík 
650 0 7 |a řízení značky  |7 ph205089  |2 czenas 
650 0 7 |a obchodní značky  |7 ph166532  |2 czenas 
650 0 7 |a identita organizace  |7 ph180949  |2 czenas 
650 0 7 |a image organizace  |7 ph135339  |2 czenas 
650 0 7 |a grafický design  |7 ph116550  |2 czenas 
650 0 9 |a brand management  |2 eczenas 
650 0 9 |a brand name products  |2 eczenas 
650 0 9 |a corporate identity  |2 eczenas 
650 0 9 |a corporate image  |2 eczenas 
650 0 9 |a graphic design  |2 eczenas 
655 7 |a příručky  |7 fd133209  |2 czenas 
655 7 |a případové studie  |7 fd133208  |2 czenas 
655 9 |a handbooks and manuals  |2 eczenas 
655 9 |a case studies  |2 eczenas 
856 4 2 |3 Anotace  |u http://www.loc.gov/catdir/enhancements/fy1212/2012020851-d.html 
856 4 1 |3 Obsah  |u http://www.loc.gov/catdir/enhancements/fy1212/2012020851-t.html 
856 4 2 |3 Biografické informace  |u http://www.loc.gov/catdir/enhancements/fy1302/2012020851-b.html 
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992 |a BK  |b SK  |d 1 
993 |a 201301  |b 4 
999 |c 66703  |d 66703 
952 |0 0  |1 0  |4 0  |6 005WHEELERA  |7 0  |8 BOOK  |9 120709  |a UTBZL  |b UTBZL  |c 012  |d 2013-01-19  |l 1  |m 1  |o 005/WHEELER,A.  |p 420010148129  |q 2028-12-21  |r 2019-08-26  |v 1290.00  |w 2019-08-26  |x N:nákup;  |y 08 

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