Description: Marketing higher education :

Marketing higher education : theory and practice

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Bibliographic Details
Main Authors:	Maringe, Felix (Author), Gibbs, Paul (Author)
Format:	Book
Language:	English
Published:	Maidenhead, Berkshire, England : Open University Press, 2009
Edition:	1st pub.
Subjects:	vysoké školy marketing marketingový management management školy universities and colleges marketing management school management monografie monographs
ISBN:	9780335220328 0-335-22032-0
Physical Description:	xiv, 195 s. ; 23 cm

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Bibliography:	Obsahuje bibliografii a rejstřík
ISBN:	9780335220328 0-335-22032-0