Marketing higher education : theory and practice

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Bibliographic Details
Main Authors Maringe, Felix (Author), Gibbs, Paul (Author)
Format Book
LanguageEnglish
Published Maidenhead, Berkshire, England : Open University Press, 2009
Edition1st pub.
Subjects
vysoké školy
marketing
marketingový management
management školy
universities and colleges
marketing management
school management
monografie
monographs
ISBN9780335220328 0-335-22032-0
Physical Descriptionxiv, 195 s. ; 23 cm

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Bibliography:Obsahuje bibliografii a rejstřík
ISBN:9780335220328 0-335-22032-0
Physical Description:xiv, 195 s. ; 23 cm

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