The mobile marketing revolution : how your brand can have a one-to-one conversation with everyone

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Bibliographic Details
Main Author Alpert, Jed (Author)
Format Book
LanguageEnglish
Published New York : McGraw-Hill, c2012
Edition1st ed.
Subjects
mobil marketing
telemarketing
mobile marketing
ISBN9780071788182 0-07-178818-2
Physical Descriptionxv, 223 s. : il. ; 24 cm

Cover

Table of Contents:
  • Why mobile?
  • Being in social media is not enough, you have to invite everyone back to your place
  • Step 1: Make the one to one connection
  • Step 2: Learn from the non profits : learn to listen to everybody, and find the one-to-one opportunities
  • Step 3: Inspire action by reminding people of what they already believe
  • Step four: develop a long-term relationship
  • How data can help you perform small steps for your target users : and thereby increase your conversions
  • One to one transforms whole companies
  • One to one transforms communications for everyone

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