The mobile marketing revolution : how your brand can have a one-to-one conversation with everyone

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Bibliographic Details
Main Author: Alpert, Jed (Author)
Format: Book
Language: English
Published: New York : McGraw-Hill, c2012
Edition: 1st ed.
Subjects:
mobil marketing
telemarketing
mobile marketing
ISBN: 9780071788182 0-07-178818-2
Physical Description: xv, 223 s. : il. ; 24 cm

Cover

Table of contents

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100 1 |a Alpert, Jed  |7 utb2013741493  |4 aut 
245 1 4 |a The mobile marketing revolution :  |b how your brand can have a one-to-one conversation with everyone /  |c by Jed Alpert 
250 |a 1st ed. 
260 |a New York :  |b McGraw-Hill,  |c c2012 
300 |a xv, 223 s. :  |b il. ;  |c 24 cm 
504 |a Obsahuje bibliografické odkazy a rejstřík 
505 0 |a Why mobile? -- Being in social media is not enough, you have to invite everyone back to your place -- Step 1: Make the one to one connection -- Step 2: Learn from the non profits : learn to listen to everybody, and find the one-to-one opportunities -- Step 3: Inspire action by reminding people of what they already believe -- Step four: develop a long-term relationship -- How data can help you perform small steps for your target users : and thereby increase your conversions -- One to one transforms whole companies -- One to one transforms communications for everyone 
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650 0 7 |a telemarketing  |7 ph381222  |2 czenas 
650 0 9 |a mobile marketing  |2 eczenas 
650 0 9 |a telemarketing  |2 eczenas 
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