rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Jak získávat nové zákazníky
    part number: I
    part name: Direct marketing v teorii a praxi : pracujeme prostřednictvím adresné reklamy
  title info:
    title: Direct marketing v teorii a praxi
  name:
    name part: Váňa, Petr
    name part: 1951-
    role:
      role term: creator
    role:
      role term: aut
  type of resource: text
  genre: handbook
  genre: příručky
  genre: handbooks, manuals, etc
  origin info:
    place:
      place term: xr
    place:
      place term: Praha
    publisher: Management Press
    date issued: 1994
    edition: Vyd. 1.
    issuance: monographic
  language:
    language term: cze
  physical description:
    form: print
    form: regular print
    extent: 128 s. : il. ; 21 cm
  note: Petr Váňa a kol.
  note: Obsahuje bibliografii
  subject:
    topic: přímý marketing
  subject:
    topic: reklamní tiskoviny
  subject:
    topic: reklama a propagace
  subject:
    topic: direct marketing
  subject:
    topic: advertising printed matters
  subject:
    topic: advertising
  classification: 658.849.2
  classification: 659.1-026.41
  classification: 659.13
  classification: 339.138
  classification: 659.1
  classification: (035)
  identifier: 8085603608
  record info:
    record content source: ZLD002
    record creation date: 950218
    record change date: 20190825232108.0
    record identifier: 6625
    language of cataloging:
      language term: cze