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01143cam a2200325 a 4500 |
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110228s2012 xxua b 001 0 eng d |
020 |
|
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|a 9780073512051
|q (brož.)
|
040 |
|
|
|a DLC
|c DLC
|d DLC
|d ZLD002
|
072 |
|
7 |
|a 659
|x Reklama. Public relations. Média
|2 Konspekt
|9 4
|
080 |
|
|
|a 659.4
|2 MRF
|
080 |
|
|
|a (048.8)
|2 MRF
|
245 |
0 |
0 |
|a Public relations :
|b the profession and the practice /
|c Dan Lattimore ... [et al.]
|
250 |
|
|
|a 4th ed.
|
260 |
|
|
|a New York :
|b McGraw-Hill,
|c 2012
|
300 |
|
|
|a xix, 372 s. :
|b barev. il. ;
|c 26 cm
|
500 |
|
|
|a Terminologický slovník
|
504 |
|
|
|a Obsahuje bibliografie a rejstřík
|
650 |
0 |
7 |
|a public relations
|7 ph115957
|2 czenas
|
650 |
0 |
9 |
|a public relations
|2 eczenas
|
655 |
|
7 |
|a monografie
|7 fd132842
|2 czenas
|
655 |
|
9 |
|a monographs
|2 eczenas
|
700 |
1 |
|
|a Lattimore, Dan
|7 utb2012729625
|4 aut
|
910 |
|
|
|a ZLD002
|
992 |
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|a BK
|b SK
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|c 66124
|d 66124
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|6 659PUBLIC
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|9 119528
|a UTBZL
|b UTBZL
|c 005
|d 2012-11-01
|o 659/PUBLIC
|p 420010146713
|r 2019-08-26
|v 3408.00
|w 2019-08-26
|x N:nákup;
|x 20100831
|y 01
|