rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
    title: luxury strategy
    sub title: break the rules of marketing to build luxury brands
  name:
    name part: Kapferer, Jean-Noël
    role:
      role term: creator
    role:
      role term: aut
  name:
    name part: Bastien, Vincent
    role:
      role term: aut
  type of resource: text
  genre: studie
  genre: studies
  origin info:
    place:
      place term: xxk
    place:
      place term: London
    publisher: Kogan Page
    date issued: 2012
    edition: 2nd ed.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    form: regular print
    extent: xi, 395 s : il. ; 24 cm
  note: Jean-Noël Kapferer and Vincent Bastien
  subject:
    topic: obchodní značky
  subject:
    topic: řízení značky
  subject:
    topic: marketingový management
  subject:
    topic: luxusní zboží
  subject:
    topic: luxus
  subject:
    topic: brand name products
  subject:
    topic: brand management
  subject:
    topic: marketing management
  subject:
    topic: luxuries
  subject:
    topic: luxury
  classification: 658.626
  classification: 005:658.626
  classification: 658.8:005
  classification: 658.62-021.479
  classification: 177.4
  classification: (048.8)
  identifier: 9780749464912
  record info:
    record content source: DLC
    record creation date: 120227
    record change date: 20240829151604.0
    record identifier: 66118