Creative strategy in advertising

• Main Authors: Drewniany, Bonnie L. (Author), Jewler, A. Jerome (Author)
• Format: Book
• Language: English
• Published: Boston, MA : Wadsworth Cengage Learning, c2011
• Edition: 10th ed.
• Series: International edition
• Subjects: reklama a propagace; reklamní strategie; reklamní kampaně; kreativita; strategický marketing; marketingová komunikace; advertising; advertising strategy; advertising campaigns; creative ability; strategic marketing; communication in marketing; příručky; případové studie; handbooks, manuals, etc; case studies
• ISBN: 9781424069071
• Physical Description: xvi, 328 s. : il. ; 26 cm