Essentials of marketing communications

• Main Author: Fill, Chris, 1953- (Author)
• Format: Book
• Language: English
• Published: Harlow, England : Pearson Education Limited, 2011
• Edition: 1st pub.
• Subjects: marketingová komunikace; communication in marketing; monografie; monographs
• ISBN: 9780273738442
• Physical Description: xxvii, 412 s. : barev il. ; 27 cm