Essentials of marketing communications

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Bibliographic Details
Main Author Fill, Chris, 1953- (Author)
Format Book
LanguageEnglish
Published Harlow, England : Pearson Education Limited, 2011
Edition1st pub.
Subjects
marketingová komunikace
communication in marketing
monografie
monographs
ISBN9780273738442
Physical Descriptionxxvii, 412 s. : barev il. ; 27 cm

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Bibliography:Obsahuje bibliografie a rejstřík
ISBN:9780273738442
Physical Description:xxvii, 412 s. : barev il. ; 27 cm

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