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• Main Authors: Arens, William F. (Author), Schaefer, David H. (Author), Weigold, Michael F., 1958- (Author)
• Format: Book
• Language: English
• Published: New York: McGraw-Hill Irwin, c2012
• Subjects: reklama a propagace; advertising; učebnice; textbooks
• ISBN: 9780078028915
• Physical Description: xiii, 498 s., [18] s. příl. : barev. il. ; 28 cm