Description: Public relations writing and media techniques

Public relations writing and media techniques

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Bibliographic Details
Main Authors:	Wilcox, Dennis L. (Author), Reber, Bryan H. (Author)
Format:	Book
Language:	English
Published:	Boston : Pearson, c2013
Edition:	7th ed.
Series:	International edition (Pearson)
Subjects:	public relations mediální komunikace psaný projev písemná komunikace reklamní kampaně communication in mass media written language written communication advertising campaigns učebnice textbooks
ISBN:	9780205873340
Physical Description:	xxiv, 534 s. : il. ; 24 cm

Description
Item Description:	Obsahuje oborový výkladový slovník
Bibliography:	Obsahuje bibliografie a rejstřík
ISBN:	9780205873340