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|a Vysekalová, Jitka,
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|a Psychologie reklamy /
|c Jitka Vysekalová a kolektiv
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| 250 |
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|a 4., rozš. a aktualiz. vyd.
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| 260 |
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|a Praha :
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|a Expert
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| 504 |
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|a Obsahuje bibliografii, bibliografické odkazy a rejstřík
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|a Anglické resumé
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|a reklama a propagace
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|a psychology of advertising
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