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|x Reklama. Public relations. Média
|2 Konspekt
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| 100 |
1 |
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|a Kubíčková, Eliška,
|d 1982-
|7 utb2012715738
|4 dis
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| 245 |
1 |
0 |
|a Reklamní kreativní strategie různých produktových kategorií jako součást marketingového plánu podniku =
|b Advertising creative strategies of the different product categories as a part of a business marketing plan : teze disertační práce /
|c Eliška Kubíčková ; školitel Milan Mikuláštík
|
| 246 |
3 |
1 |
|a Advertising creative strategies of the different product categories as a part of a business marketing plan
|
| 260 |
|
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|a Zlín :
|b Univerzita Tomáš Bati ve Zlíně,
|c 2012
|
| 300 |
|
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|a 32 s. :
|b il. ;
|c 21 cm
|
| 490 |
1 |
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|a Teze disertační práce
|
| 500 |
|
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|a "Studijní program Ekonomika a management"
|
| 502 |
|
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|a Teze disertační práce (Ph.D.)--Univerzita Tomáše Bati ve Zlíně, Fakulta managementu a ekonomiky, 2012
|
| 504 |
|
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|a Obsahuje bibliografie
|
| 546 |
|
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|a Anglické resumé
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| 650 |
0 |
7 |
|a reklama a propagace
|7 ph116035
|2 czenas
|
| 650 |
0 |
7 |
|a reklamní strategie
|7 ph229515
|2 czenas
|
| 650 |
0 |
7 |
|a marketing
|7 ph115227
|2 czenas
|
| 650 |
0 |
7 |
|a marketingová komunikace
|7 ph115228
|2 czenas
|
| 650 |
0 |
7 |
|a televizní reklama
|7 ph126515
|2 czenas
|
| 650 |
0 |
7 |
|a spotřebitelské chování
|7 ph125966
|2 czenas
|
| 650 |
0 |
9 |
|a advertising
|2 eczenas
|
| 650 |
0 |
9 |
|a advertising strategy
|2 eczenas
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| 650 |
0 |
9 |
|a marketing
|2 eczenas
|
| 650 |
0 |
9 |
|a communication in marketing
|2 eczenas
|
| 650 |
0 |
9 |
|a television advertising
|2 eczenas
|
| 650 |
0 |
9 |
|a consumer behavior
|2 eczenas
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| 655 |
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7 |
|a disertace
|7 fd132024
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| 655 |
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7 |
|a teze
|7 fd133701
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| 655 |
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9 |
|a dissertations
|2 eczenas
|
| 655 |
|
9 |
|a abstracts
|2 eczenas
|
| 710 |
2 |
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|a Univerzita Tomáše Bati ve Zlíně.
|b Fakulta managementu a ekonomiky
|7 kn20010709196
|
| 810 |
2 |
|
|a Univerzita Tomáše Bati ve Zlíně.
|t Teze disertační práce
|0 s
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