rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Brand management in the fast food industry
    sub title: docoral thesis : a cultural perspecitve of the branding strategies of firms, and the behaviour of consumers in the Czech Reoublic and Ghana = Brand management v průmyslu rychlého občerstvení : kulturní perspektiva brandingových strategií firem a chování spotřebitelů v České republice a Ghaně
  title info:
    title: Brand management v průmyslu rychlého občerstvení
  name:
    name part: Asamoah, Emmanuel Selase
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Chovancová, Miloslava
    name part: 1952-
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně
    name part: Fakulta managementu a ekonomiky
    role:
      role term: dgg
  type of resource: text
  genre: theses
  genre: doktorské disertace
  genre: higher doctoral dissertations
  origin info:
    place:
      place term: xr
    date issued: 2012
    issuance: monographic
  language:
    language term: eng
  language:
    language term: cze
  physical description:
    form: print
    form: rukopis
    form: regular print
    extent: 244 s. : il. ; 25 cm
  target audience: specialized
  note: author Emmanuel Selase Asamoah ; supervisor Miloslava Chovancová
  note: Studijní obor: P 6208 Economics and management
  note: Disertace (PhD.)--Univerzita Tomáše Bati ve Zlíně, Fakulta managementu a ekonomiky, 2012
  note: Obsahuje bibliografii
  note: České resumé
  subject:
    geographic code: e-xr---
  subject:
    geographic code: f-gh---
  subject:
    topic: obchodní značky
  subject:
    topic: řízení značky
  subject:
    topic: spotřebitelské chování
    geographic: Česko
  subject:
    topic: spotřebitelské chování
    geographic: Ghana
  subject:
    topic: rychloobslužné restaurace
  subject:
    topic: brand name products
  subject:
    topic: brand management
  subject:
    topic: consumer behavior
    geographic: Czech Republic
  subject:
    topic: consumer behavior
    geographic: Ghana
  subject:
    topic: fast food restaurants
  classification: 658.626
  classification: 005:658.626
  classification: 366.1
  classification: 640.433
  classification: (437.3)
  classification: (667)
  classification: (043.3)378.245
  record info:
    record content source: ZLD002
    record creation date: 120719
    record change date: 20240830155844.0
    record identifier: 65329
    language of cataloging:
      language term: cze