Smart business, social business : a playbook for social media in your organization

• Main Author: Brito, Michael (Author)
• Format: Book
• Language: English
• Published: Indianapolis, Ind. : Que, c2012
• Subjects: marketing > sociální aspekty; management > sociální aspekty; podnikání > sociální aspekty; sociální sítě; sociální média; sociální podniky; marketing > social aspects; management > social aspects; business > social aspects; social networks; social media; social enterprises; příručky; handbooks, manuals, etc
• ISBN: 9780789747990 0-7897-4799-5
• Physical Description: xxii, 248 s. : il. ; 24 cm

Table of Contents:

• Human capital, evolved
• Surveying the technology supermarket
• Establishing a governance model
• Embracing the social consumer
• In response to the social customer: social CRM
• Establishment of a measurement philosophy
• How to choose the right vendors, agencies, and technology partners
• Marketing investments in social media
• Creating a comprehensive social media strategic plan
• The rise of customer advocacy
• Ethical bribe: relevant content matters
• Showcasing two examples of a social business: EMC and Intel.