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|a Reklamní kreativní strategie různých produktových kategorií jako součást marketingového plánu podniku
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|b disertační práce = Advertising creative strategies of the different product categories as a part of a business marketing plan /
|c autor Eliška Kubíčková ; školitel Milan Mikuláštík
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|a Univerzita Tomáše Bati ve Zlíně.
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