Introduction to media communication : understand the past, experience the present, marvel at the future

• Main Authors: Black, Jay (Author), Bryant, Jennings, 1944- (Author)
• Format: Book
• Language: English
• Published: Madison : Brown & Benchmark, 1995
• Edition: 4th edt.
• Subjects: komunikace (sdělování); masmédia > Spojené státy americké; public relations; mediální komunikace; human communication; mass media > United States; communication in mass media; příručky; handbooks, manuals, etc
• ISBN: 0697201244
• Physical Description: xviii, 606 s. : il. ; 26 cm