Tradiční a nové v marketingové komunikaci
Saved in:
| Main Author | |
|---|---|
| Corporate Author | |
| Format | Book |
| Language | Czech English Slovak |
| Published |
Zlín :
VeRBuM,
2011
|
| Edition | 1. vyd. |
| Series | Protipóly marketingové komunikace
|
| Subjects | |
| ISBN | 9788087500040 |
| Physical Description | 218 s. : il. ; 21 cm |
Cover
| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | 63400 | ||
| 003 | CZ-ZlUTB | ||
| 005 | 20240829145701.0 | ||
| 007 | ta | ||
| 008 | 110711s2011 xr a e 000 0 cze | ||
| 015 | |a cnb002201091 | ||
| 020 | |a 9788087500040 |q (brož.) | ||
| 035 | |a (OCoLC)752796766 | ||
| 040 | |a ABA001 |b cze |d OLA001 |d BOA001 |d ZLD002 | ||
| 041 | 0 | |a cze |a eng |a slo |b eng |b slo | |
| 072 | 7 | |a 659 |x Reklama. Public relations. Média |2 Konspekt |9 4 | |
| 080 | |a 658.8:316.77 |2 MRF | ||
| 080 | |a 659.1 |2 MRF | ||
| 080 | |a 316.772.4 |2 MRF | ||
| 080 | |a (048.8:082) |2 MRF | ||
| 100 | 1 | |a Bačuvčík, Radim, |d 1975- |7 mzk2005306721 |4 aut | |
| 245 | 1 | 0 | |a Tradiční a nové v marketingové komunikaci / |c Radim Bačuvčík a kol. |
| 250 | |a 1. vyd. | ||
| 260 | |a Zlín : |b VeRBuM, |c 2011 | ||
| 300 | |a 218 s. : |b il. ; |c 21 cm | ||
| 490 | 1 | |a Protipóly marketingové komunikace | |
| 500 | |a Na obálce nad názvem: Univerzita Tomáše Bati ve Zlíně, Fakulta multimediálních komunikací | ||
| 500 | |a 200 výt. | ||
| 504 | |a Obsahuje bibliografie a bibliografické odkazy | ||
| 546 | |a Část. anglický a slovenský text, anglická a slovenská resumé | ||
| 650 | 0 | 7 | |a marketingová komunikace |7 ph115228 |2 czenas |
| 650 | 0 | 7 | |a reklama a propagace |7 ph116035 |2 czenas |
| 650 | 0 | 7 | |a mediální komunikace |7 ph122737 |2 czenas |
| 650 | 0 | 9 | |a communication in marketing |2 eczenas |
| 650 | 0 | 9 | |a advertising |2 eczenas |
| 650 | 0 | 9 | |a communication in mass media |2 eczenas |
| 655 | 7 | |a kolektivní monografie |7 fd501537 |2 czenas | |
| 655 | 9 | |a collective monographs |2 eczenas | |
| 710 | 2 | |a Univerzita Tomáše Bati ve Zlíně. |b Fakulta multimediálních komunikací |7 kn20020610008 | |
| 830 | 0 | |a Protipóly marketingové komunikace |0 s | |
| 910 | |a ZLD002 | ||
| 928 | 1 | |a Bačuvčík Radim - VeRBuM | |
| 952 | |0 0 |1 0 |4 0 |6 659BAČUVČÍKR |7 0 |8 BOOK |9 115300 |a UTBZL |b UTBZL |c 005 |d 2012-03-12 |l 0 |o 659/BAČUVČÍK,R. |p 420010143629 |r 2019-08-26 00:00:00 |v 150.00 |w 2019-08-26 |x N:dar; |y 01 | ||
| 952 | |0 0 |1 0 |4 0 |6 659BAČUVČÍKR |7 0 |8 BOOK |9 115301 |a UTBZL |b UTBZL |c 006 |d 2016-01-05 |l 10 |m 6 |o 659/BAČUVČÍK,R. |p 420010164250 |r 2025-12-17 15:46:36 |s 2025-12-09 |v 150.00 |w 2019-08-26 |x N:dar; | 20100831 |y 04 | ||
| 952 | |0 0 |1 0 |4 0 |6 659BAČUVČÍKR |7 0 |8 BOOK |9 115302 |a UTBZL |b UTBZL |c 006 |d 2016-01-05 |l 9 |m 7 |o 659/BAČUVČÍK,R. |p 420010164251 |r 2025-07-01 00:00:00 |s 2025-03-06 |v 150.00 |w 2019-08-26 |x N:dar; | 20100831 |y 04 | ||
| 992 | |a BK |b SK |d 12 | ||
| 901 | |b 9788087500040 |f 1. vyd. |o 20110831 | ||
| 999 | |c 63400 |d 63400 | ||