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110209s2011 xxua b 001 0 eng |
| 020 |
|
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|a 9781849201889
|q (váz.)
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| 040 |
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|a DLC
|c DLC
|d ZLD002
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|a 658
|x Řízení a správa podniku
|2 Konspekt
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|a 658.8
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|a 658.8:364
|2 MRF
|
| 080 |
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|a (035)
|2 MRF
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| 245 |
0 |
4 |
|a The SAGE handbook of social marketing /
|c edited by Gerard Hastings, Kathryn Angus and Carol Bryant
|
| 246 |
3 |
0 |
|a Handbook of social marketing
|
| 246 |
3 |
0 |
|a Social marketing
|
| 250 |
|
|
|a 1st pub.
|
| 260 |
|
|
|a Los Angeles ;
|a London :
|b SAGE,
|c 2011
|
| 300 |
|
|
|a xxvi, 442 s. :
|b il. ;
|c 26 cm
|
| 504 |
|
|
|a Obsahuje bibliografie a rejstřík
|
| 650 |
0 |
7 |
|a marketing
|7 ph115227
|2 czenas
|
| 650 |
0 |
7 |
|a sociální marketing
|7 ph249631
|2 czenas
|
| 650 |
0 |
9 |
|a marketing
|2 eczenas
|
| 650 |
0 |
9 |
|a social marketing
|2 eczenas
|
| 655 |
|
7 |
|a příručky
|7 fd133209
|2 czenas
|
| 655 |
|
9 |
|a handbooks, manuals, etc
|2 eczenas
|
| 700 |
1 |
|
|a Hastings, Gerard
|7 utb2012682195
|4 edt
|4 aut
|
| 700 |
1 |
|
|a Angus, Kathryn
|7 utb2012682200
|4 edt
|
| 700 |
1 |
|
|a Bryant, Carol A.,
|d 1948-
|7 utb2012682202
|4 edt
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