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110303s2012 xxka e f 001 0 eng |
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|a 9780415598149
|q (brož.)
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|a DLC
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7 |
|a 659
|x Reklama. Public relations. Média
|2 Konspekt
|9 4
|
| 072 |
|
7 |
|a 37.016
|x Učební osnovy. Vyučovací předměty. Učebnice
|2 Konspekt
|9 22
|
| 080 |
|
|
|a 659.4
|2 MRF
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| 080 |
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|a 659.4-051
|2 MRF
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| 080 |
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|a 316.776:005.71
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|a (035)
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|a (075)
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| 245 |
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4 |
|a The public relations handbook /
|c [edited by] Alison Theaker
|
| 250 |
|
|
|a 4th ed.
|
| 260 |
|
|
|a London ;
|a New York :
|b Routledge,
|c 2012
|
| 300 |
|
|
|a xvi, 487 s. :
|b il. ;
|c 26 cm
|
| 490 |
1 |
|
|a Media practice
|
| 500 |
|
|
|a Na obálce pod názvem uvedeno: Financial communication -- internal communication -- corporate identity -- business to business
|
| 504 |
|
|
|a Obsahuje bibliografie a rejstřík
|
| 650 |
0 |
7 |
|a public relations
|7 ph115957
|2 czenas
|
| 650 |
0 |
7 |
|a tiskoví mluvčí
|7 ph224034
|2 czenas
|
| 650 |
0 |
7 |
|a firemní prezentace
|7 ph552079
|2 czenas
|
| 650 |
0 |
9 |
|a public relations
|2 eczenas
|
| 650 |
0 |
9 |
|a spokesmen
|2 eczenas
|
| 650 |
0 |
9 |
|a company presentation
|2 eczenas
|
| 655 |
|
7 |
|a příručky
|7 fd133209
|2 czenas
|
| 655 |
|
7 |
|a učebnice
|7 fd133770
|2 czenas
|
| 655 |
|
9 |
|a handbooks, manuals, etc
|2 eczenas
|
| 655 |
|
9 |
|a textbooks
|2 eczenas
|
| 700 |
1 |
|
|a Theaker, Alison
|7 utb2012681487
|4 edt
|
| 830 |
|
0 |
|a Media practice
|
| 910 |
|
|
|a ZLD002
|
| 952 |
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|6 659PUBLIC
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|d 2012-01-31
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|r 2019-08-26 00:00:00
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|x N:nákup; | 20100831
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