The public relations handbook

• Other Authors: Theaker, Alison (Editor)
• Format: Book
• Language: English
• Published: London ; New York : Routledge, 2012
• Edition: 4th ed.
• Series: Media practice
• Subjects: public relations; tiskoví mluvčí; firemní prezentace; spokesmen; company presentation; příručky; učebnice; handbooks, manuals, etc; textbooks
• ISBN: 9780415598149
• Physical Description: xvi, 487 s. : il. ; 26 cm
• Item Description: Na obálce pod názvem uvedeno: Financial communication -- internal communication -- corporate identity -- business to business