rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
    title: marketing plan handbook
  name:
    name part: Chernev, Alexander
    role:
      role term: creator
    role:
      role term: aut
  type of resource: text
  genre: příručky
  genre: handbooks, manuals, etc
  origin info:
    place:
      place term: xxu
    place:
      place term: Chicago
    publisher: Cerebellum Press
    date issued: 2011
    edition: 3rd ed.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    form: regular print
    extent: vi, 149 s. : il. ; 24 cm
  target audience: specialized
  note: Alexander Chernev
  note: Obsahuje bibliografické odkazy
  subject:
    topic: marketing
  subject:
    topic: plánování
  subject:
    topic: strategický marketing
  subject:
    topic: marketingový management
  subject:
    topic: marketing
  subject:
    topic: planning
  subject:
    topic: strategic marketing
  subject:
    topic: marketing management
  classification: 658.8
  classification: 005.51
  classification: 658.8:005.21
  classification: 658.8:005
  classification: (035)
  identifier: 9781936572021
  record info:
    record content source: ZLD002
    record creation date: 120119
    record change date: 20240829145303.0
    record identifier: 62654
    language of cataloging:
      language term: cze