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120119s2011 xxua f 000 0 eng |
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1 |
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|a Chernev, Alexander
|7 utb2009543490
|4 aut
|
| 245 |
1 |
4 |
|a The marketing plan handbook /
|c Alexander Chernev
|
| 250 |
|
|
|a 3rd ed.
|
| 260 |
|
|
|a Chicago :
|b Cerebellum Press,
|c 2011
|
| 300 |
|
|
|a vi, 149 s. :
|b il. ;
|c 24 cm
|
| 504 |
|
|
|a Obsahuje bibliografické odkazy
|
| 650 |
0 |
7 |
|a marketing
|7 ph115227
|2 czenas
|
| 650 |
0 |
7 |
|a plánování
|7 ph382380
|2 czenas
|
| 650 |
0 |
7 |
|a strategický marketing
|7 ph116292
|2 czenas
|
| 650 |
0 |
7 |
|a marketingový management
|7 ph115229
|2 czenas
|
| 650 |
0 |
9 |
|a marketing
|2 eczenas
|
| 650 |
0 |
9 |
|a planning
|2 eczenas
|
| 650 |
0 |
9 |
|a strategic marketing
|2 eczenas
|
| 650 |
0 |
9 |
|a marketing management
|2 eczenas
|
| 655 |
|
7 |
|a příručky
|7 fd133209
|2 czenas
|
| 655 |
|
9 |
|a handbooks, manuals, etc
|2 eczenas
|
| 910 |
|
|
|a ZLD002
|
| 952 |
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