The marketing plan handbook

• Main Author: Chernev, Alexander (Author)
• Format: Book
• Language: English
• Published: Chicago : Cerebellum Press, 2011
• Edition: 3rd ed.
• Subjects: marketing; plánování; strategický marketing; marketingový management; planning; strategic marketing; marketing management; příručky; handbooks, manuals, etc
• ISBN: 9781936572021
• Physical Description: vi, 149 s. : il. ; 24 cm