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100211s2011 xxua b 001 0 eng |
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|a 9780415871525
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|a 659
|x Reklama. Public relations. Média
|2 Konspekt
|9 4
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|a 316.774
|2 MRF
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|a Corporate reputation and the news media :
|b agenda-setting within business news coverage in developed, emerging, and frontier markets /
|c edited by Craig E. Carroll
|
250 |
|
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|a 1st pub.
|
260 |
|
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|a New York, NY ;
|a London :
|b Routledge,
|c 2011
|
300 |
|
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|a xv, 464 s. :
|b il. ;
|c 23 cm
|
490 |
1 |
|
|a Communication series
|
504 |
|
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|a Obsahuje bibliografie a rejstřík
|
650 |
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|a masmédia
|7 ph115233
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|a zpravodajství
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|2 czenas
|
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0 |
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|a podnikání
|7 ph115766
|2 czenas
|
650 |
0 |
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|a firemní prezentace
|7 ph552079
|2 czenas
|
650 |
0 |
7 |
|a image organizace
|7 ph135339
|2 czenas
|
650 |
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|a public relations
|7 ph115957
|2 czenas
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|a kultura organizace
|7 ph135313
|2 czenas
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|a mass media
|2 eczenas
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|a reporting
|2 eczenas
|
650 |
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|a business
|2 eczenas
|
650 |
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9 |
|a company presentation
|2 eczenas
|
650 |
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9 |
|a corporate image
|2 eczenas
|
650 |
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|a public relations
|2 eczenas
|
650 |
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9 |
|a corporate culture
|2 eczenas
|
655 |
|
7 |
|a studie
|7 fd133597
|2 czenas
|
655 |
|
7 |
|a sborníky
|7 fd163935
|2 czenas
|
655 |
|
9 |
|a studies
|2 eczenas
|
655 |
|
9 |
|a miscellanea
|2 eczenas
|
700 |
1 |
|
|a Carroll, Craig E.
|7 utb2012678319
|4 edt
|
830 |
|
0 |
|a Communication series
|
856 |
4 |
2 |
|3 Biografie
|u http://www.loc.gov/catdir/enhancements/fy1112/2010002846-b.html
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|8 BOOK
|9 114175
|a UTBZL
|b UTBZL
|c 005
|d 2012-01-17
|l 3
|o 659/CORPORATE
|p 420010142716
|r 2019-08-26
|v 1248.00
|w 2019-08-26
|x N:nákup, převod z FaME Porvazník 21.3.2018;
|x 20100930
|y 01
|