Balancing the demand equation : the elements of a successful, modern B2B demand generation model

• Main Author: Needles, Adam (Author)
• Format: Book
• Language: English
• Published: Danville : New Year Publishing, c2012
• Subjects: marketing; průmyslový marketing; marketingový management; internetový marketing; industrial marketing; marketing management; Internet marketing; příručky; handbooks, manuals, etc
• ISBN: 9781935547365
• Physical Description: viii, 206 s. : il. ; 24 cm