Integrated marketing communications

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Bibliographic Details
Main Authors Pickton, David (Author), Broderick, Amanda (Author)
Format Book
LanguageEnglish
Published Harlow : Financial Times Prentice Hall, 2001
Edition1st ed.
Subjects
marketingová komunikace
marketing
communication in marketing
učebnice vysokých škol
textbooks (higher)
ISBN0273625136
Physical Descriptionxxvi, 752 s. : il., portréty ; 25 cm

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Bibliography:Obsahuje bibliografické odkazy a rejstřík
ISBN:0273625136
Physical Description:xxvi, 752 s. : il., portréty ; 25 cm

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