Integrated marketing communications

• Main Authors: Pickton, David (Author), Broderick, Amanda (Author)
• Format: Book
• Language: English
• Published: Harlow : Financial Times Prentice Hall, 2001
• Edition: 1st ed.
• Subjects: marketingová komunikace; marketing; communication in marketing; učebnice vysokých škol; textbooks (higher)
• ISBN: 0273625136
• Physical Description: xxvi, 752 s. : il., portréty ; 25 cm