Satisfaction : a behavioral perspective on the consumer

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Bibliographic Details
Main Author: Oliver, Richard L., 1945- (Author)
Format: Book
Language: English
Published: Armonk, N.Y. : M.E. Sharpe, c2010
Edition: 2nd ed.
Subjects:
spotřebitelské chování
spotřebitelé > psychologické aspekty
consumer behavior
consumers > psychological aspects
studie
studies
ISBN: 9780765617705
Physical Description: xxii, 519 s. : il. ; 26 cm

Cover

Table of contents

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245 1 0 |a Satisfaction :  |b a behavioral perspective on the consumer /  |c Richard L. Oliver 
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300 |a xxii, 519 s. :  |b il. ;  |c 26 cm 
504 |a Obsahuje bibliografie a rejstříky 
505 0 |a Introduction: What is satisfaction? -- Pt. 1. Basic satisfaction mechanisms: The performance of attributes, features, and dimensions -- Expectations and related comparative standards -- The expectancy disconfirmation model of satisfaction -- Pt. 2. Alternative and supplementary comparative operators: Need fulfillment in a consumer satisfaction context -- Quality: the object of desire -- The many varieties of value in the consumption experience -- Equity: how consumers interpret fairness -- Regret and hindsight: what might have been and what I knew would be -- Pt. 3. Satisfaction processes and mechanisms: Cognitive dissonance: fears of what the future will bring (and a few hopes) -- Attribution in the satisfaction response: Why did it happen? -- Emotional expression in the satisfaction response -- The processing of consumption -- Pt. 4. Satisfaction's consequences: What happens next? After satisfaction: the short-run consequences -- Loyalty and financial impact: long-term effects of satisfaction 
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