Satisfaction : a behavioral perspective on the consumer

• Main Author: Oliver, Richard L., 1945- (Author)
• Format: Book
• Language: English
• Published: Armonk, N.Y. : M.E. Sharpe, c2010
• Edition: 2nd ed.
• Subjects: spotřebitelské chování; spotřebitelé > psychologické aspekty; consumer behavior; consumers > psychological aspects; studie; studies
• ISBN: 9780765617705
• Physical Description: xxii, 519 s. : il. ; 26 cm