Cases in health care marketing

• Main Author: Fortenberry, John L., 1969- (Author)
• Format: Book
• Language: English
• Published: Sudbury, Mass. : Jones and Bartlett Publishers, c2011
• Subjects: zdravotnický marketing > Spojené státy americké; medical marketing > United States; případové studie; case studies
• ISBN: 9780763764487 0-7637-6448-5
• Physical Description: xii, 239 s. ; 23 cm