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|a Hillestad, Steven G.
|7 utb2011670896
|4 aut
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| 245 |
1 |
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|a Health care market strategy :
|b from planning to action /
|c Steven G. Hillestad, Eric N. Berkowitz
|
| 250 |
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|
|a 3rd ed.
|
| 260 |
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|
|a Sudbury, Mass. :
|b Jones and Bartlett Publishers,
|c c2004
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| 300 |
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|a xvii, 287 s. :
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| 500 |
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|a Revidované vydání: Health care marketing plans. 1991
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| 504 |
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| 650 |
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|a medical marketing
|2 eczenas
|
| 650 |
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9 |
|a strategic marketing
|2 eczenas
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| 655 |
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7 |
|a monografie
|7 fd132842
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| 655 |
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|a monographs
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| 700 |
1 |
|
|a Berkowitz, Eric N.
|7 ola2004220098
|4 aut
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| 700 |
1 |
|
|a Hillestad, Steven G.
|t Health care marketing plans
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| 856 |
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1 |
|3 Obsah
|u http://www.loc.gov/catdir/toc/ecip047/2003018041.html
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