Health care market strategy : from planning to action

• Main Authors: Hillestad, Steven G. (Author), Berkowitz, Eric N. (Author)
• Format: Book
• Language: English
• Published: Sudbury, Mass. : Jones and Bartlett Publishers, c2004
• Edition: 3rd ed.
• Subjects: zdravotnický marketing; strategický marketing; medical marketing; strategic marketing; monografie; monographs
• ISBN: 0763747998 978-0-7637-4799-2
• Physical Description: xvii, 287 s. : il. ; 24 cm
• Item Description: Revidované vydání: Health care marketing plans. 1991