Health care market strategy : from planning to action

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Bibliographic Details
Main Authors Hillestad, Steven G. (Author), Berkowitz, Eric N. (Author)
Format Book
LanguageEnglish
Published Sudbury, Mass. : Jones and Bartlett Publishers, c2004
Edition3rd ed.
Subjects
zdravotnický marketing
strategický marketing
medical marketing
strategic marketing
monografie
monographs
Online AccessObsah
ISBN0763747998 978-0-7637-4799-2
Physical Descriptionxvii, 287 s. : il. ; 24 cm

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More Information
Item Description:Revidované vydání: Health care marketing plans. 1991
Bibliography:Obsahuje bibliografické odkazy a rejstřík
ISBN:0763747998 978-0-7637-4799-2
Physical Description:xvii, 287 s. : il. ; 24 cm

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