rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Jak prodat neviditelné
    sub title: průvodce moderním marketingem
  title info:
    title: Průvodce moderním marketingem
  name:
    name part: Beckwith, Harry
    name part: 1949-
    role:
      role term: creator
    role:
      role term: aut
  type of resource: text
  genre: handbook
  genre: příručky
  genre: handbooks, manuals, etc
  origin info:
    place:
      place term: xr
    place:
      place term: Hodkovičky [Praha]
    publisher: Pragma
    date issued: 1997
    issuance: monographic
  language:
    language term: cze
  language:
    language term: eng
  physical description:
    form: print
    form: regular print
    extent: 205 s. ; 20 cm
  target audience: adult
  note: Harry Beckwith ; [z anglického originálu ... přeložil Vladimír Vitvar]
  subject:
    topic: marketing
  subject:
    topic: služby
  subject:
    topic: obchodní úspěch
  subject:
    topic: marketing
  subject:
    topic: service industries
  subject:
    topic: commercial success
  classification: 658.8
  classification: 338.46
  classification: 339:17.024.4
  classification: (035)
  related item:
    title info:
      title: Selling the invisible
  identifier: 9788072057436
  record info:
    record content source: ULG001
    record creation date: 110110
    record change date: 20240829144503.0
    record identifier: 61078
    language of cataloging:
      language term: cze