The advertising handbook
Saved in:
| Main Author | |
|---|---|
| Other Authors | |
| Format | Book |
| Language | English |
| Published |
London :
Routledge,
2009
|
| Edition | 3rd ed. |
| Series | Media practice
|
| Subjects | |
| ISBN | 9780415423113 0-415-42311-2 978-0-415-42312-0 0-415-42312-0 |
| Physical Description | xi, 247 s. : il. ; 24 cm |
Cover
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| 245 | 0 | 4 | |a The advertising handbook / |c Helen Powell ... [et al.] |
| 250 | |a 3rd ed. | ||
| 260 | |a London : |b Routledge, |c 2009 | ||
| 300 | |a xi, 247 s. : |b il. ; |c 24 cm | ||
| 490 | 1 | |a Media practice | |
| 500 | |a Revidované vyd.: The advertising handbook / Sean Brierley. 2nd ed. 2002 | ||
| 504 | |a Obsahuje bibliografii a rejstřík | ||
| 650 | 0 | 7 | |a reklama a propagace |7 ph116035 |2 czenas |
| 650 | 0 | 9 | |a advertising |2 eczenas |
| 655 | 7 | |a příručky |7 fd133209 |2 czenas | |
| 655 | 9 | |a handbooks, manuals, etc |2 eczenas | |
| 700 | 1 | |a Powell, Helen |7 utb2011643839 |4 aut | |
| 700 | 1 | 2 | |a Brierley, Sean, |d 1966- |t Advertising handbook |
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