The advertising handbook
Saved in:
Main Author: | |
---|---|
Other Authors: | |
Format: | Book |
Language: | English |
Published: |
London :
Routledge,
2009
|
Edition: | 3rd ed. |
Series: | Media practice
|
Subjects: | |
ISBN: | 9780415423113 0-415-42311-2 978-0-415-42312-0 0-415-42312-0 |
Physical Description: | xi, 247 s. : il. ; 24 cm |
LEADER | 01610cam a2200397 a 4500 | ||
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001 | 60094 | ||
003 | CZ ZlUTB | ||
005 | 20190826003109.0 | ||
007 | ta | ||
008 | 100830s2009 xxka e f 001 0 eng | ||
020 | |a 9780415423113 |q (brož.) |z 0-415-42311-2 | ||
020 | |a 978-0-415-42312-0 |q (váz.) |z 0-415-42312-0 | ||
035 | |a (OCoLC)267056112 | ||
040 | |a DLC |b cze |c DLC |d OCLNG |d C#P |d BWX |d CDX |d DLC |d ABA001 |d ZLD002 | ||
072 | 7 | |a 659 |x Reklama. Public relations. Média |2 Konspekt |9 4 | |
080 | |a 659.1 |2 MRF | ||
080 | |a (035) |2 MRF | ||
245 | 0 | 4 | |a The advertising handbook / |c Helen Powell ... [et al.] |
250 | |a 3rd ed. | ||
260 | |a London : |b Routledge, |c 2009 | ||
300 | |a xi, 247 s. : |b il. ; |c 24 cm | ||
490 | 1 | |a Media practice | |
500 | |a Revidované vyd.: The advertising handbook / Sean Brierley. 2nd ed. 2002 | ||
504 | |a Obsahuje bibliografii a rejstřík | ||
650 | 0 | 7 | |a reklama a propagace |7 ph116035 |2 czenas |
650 | 0 | 9 | |a advertising |2 eczenas |
655 | 7 | |a příručky |7 fd133209 |2 czenas | |
655 | 9 | |a handbooks, manuals, etc |2 eczenas | |
700 | 1 | |a Powell, Helen |7 utb2011643839 |4 aut | |
700 | 1 | 2 | |a Brierley, Sean, |d 1966- |t Advertising handbook |
830 | 0 | |a Media practice | |
910 | |a ZLD002 | ||
992 | |a BK |b SK |d 1 | ||
999 | |c 60094 |d 60094 | ||
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