The advertising handbook

• Main Author: Powell, Helen (Author)
• Other Authors: Brierley, Sean, 1966-
• Format: Book
• Language: English
• Published: London : Routledge, 2009
• Edition: 3rd ed.
• Series: Media practice
• Subjects: reklama a propagace; advertising; příručky; handbooks, manuals, etc
• ISBN: 9780415423113 0-415-42311-2; 978-0-415-42312-0 0-415-42312-0
• Physical Description: xi, 247 s. : il. ; 24 cm
• Item Description: Revidované vyd.: The advertising handbook / Sean Brierley. 2nd ed. 2002