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100818s2011 xxua 001 0 eng |
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|a 659
|x Reklama. Public relations. Média
|2 Konspekt
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|a Cornelissen, Joep
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|4 aut
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1 |
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|a Corporate communication :
|b a guide to theory and practice /
|c Joep Cornelissen
|
250 |
|
|
|a 3rd ed.
|
260 |
|
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|a Los Angeles :
|b SAGE,
|c 2011
|
300 |
|
|
|a xviii, 272 s. :
|b il. ;
|c 24 cm
|
504 |
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|a Obsahuje bibliografické odkazy a rejstřík
|
650 |
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|a public relations
|7 ph115957
|2 czenas
|
650 |
0 |
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|a manažerská komunikace
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|2 czenas
|
650 |
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|a marketingová komunikace
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650 |
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|a firemní prezentace
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|2 czenas
|
650 |
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7 |
|a kultura organizace
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|2 czenas
|
650 |
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|a public relations
|2 eczenas
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650 |
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9 |
|a communication in management
|2 eczenas
|
650 |
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9 |
|a communication in marketing
|2 eczenas
|
650 |
0 |
9 |
|a company presentation
|2 eczenas
|
650 |
0 |
9 |
|a corporate culture
|2 eczenas
|
655 |
|
7 |
|a případové studie
|7 fd133208
|2 czenas
|
655 |
|
9 |
|a case studies
|2 eczenas
|
910 |
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|a ZLD002
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|b SK
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|o 659/CORNELISSEN,J.
|p 420010138291
|q 2025-10-01
|r 2023-03-07
|s 2023-03-07
|v 1319.00
|w 2019-08-26
|x N:nákup;
|y 08
|