Corporate communication : a guide to theory and practice

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Bibliographic Details
Main Author Cornelissen, Joep (Author)
Format Book
LanguageEnglish
Published Los Angeles : SAGE, 2011
Edition3rd ed.
Subjects
public relations
manažerská komunikace
marketingová komunikace
firemní prezentace
kultura organizace
communication in management
communication in marketing
company presentation
corporate culture
případové studie
case studies
ISBN9780857022431
Physical Descriptionxviii, 272 s. : il. ; 24 cm

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Bibliography:Obsahuje bibliografické odkazy a rejstřík
ISBN:9780857022431
Physical Description:xviii, 272 s. : il. ; 24 cm

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