Corporate communication : a guide to theory and practice

• Main Author: Cornelissen, Joep (Author)
• Format: Book
• Language: English
• Published: Los Angeles : SAGE, 2011
• Edition: 3rd ed.
• Subjects: public relations; manažerská komunikace; marketingová komunikace; firemní prezentace; kultura organizace; communication in management; communication in marketing; company presentation; corporate culture; případové studie; case studies
• ISBN: 9780857022431
• Physical Description: xviii, 272 s. : il. ; 24 cm