A preface to marketing management

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Bibliographic Details
Main Authors: Peter, J. Paul (Author), Donnelly, James H. (Author)
Format: Book
Language: English
Published: New York : McGraw-Hill/Irwin, 2011
Edition: 12th ed.
Subjects:
marketingový management
marketing management
učebnice vysokých škol
textbooks (higher)
ISBN: 9780073529967 0-07-352996-6
Physical Description: xiv, 258 s. : il. ; 26 cm

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Table of contents

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020 |a 9780073529967  |q (brož.)  |z 0-07-352996-6 
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040 |a DLC  |c DLC  |d DLC  |d ZLD002 
072 7 |a 658  |x Řízení a správa podniku  |2 Konspekt  |9 4 
072 7 |a 37.016  |x Učební osnovy. Vyučovací předměty. Učebnice  |2 Konspekt  |9 22 
080 |a 658.8:005  |2 MRF 
080 |a (075.8)  |2 MRF 
100 1 |a Peter, J. Paul  |7 utb2011642003  |4 aut 
245 1 2 |a A preface to marketing management /  |c J. Paul Peter, James H. Donnelly, Jr. 
250 |a 12th ed. 
260 |a New York :  |b McGraw-Hill/Irwin,  |c 2011 
300 |a xiv, 258 s. :  |b il. ;  |c 26 cm 
504 |a Obsahuje bibliografické odkazy a rejstřík 
505 0 |a Essentials of marketing management. Strategic planning and the marketing management process -- Marketing information, research, and understanding the target market. Marketing research : process and systems for decision making ; Consumer behavior ; Business, government, and institutional buying ; Market segmentation ; Product and brand strategy ; New product planning and development ; Integrated marketing communications ; Major Federal agencies involved in control of advertising ; Personal selling, relationship building, and sales management ; Distribution strategy Pricing strategy ; The marketing of services ; Global marketing -- Analyzing marketing problems and cases -- Financial analysis for marketing decisions -- Developing marketing plans 
650 0 7 |a marketingový management  |7 ph115229  |2 czenas 
650 0 9 |a marketing management  |2 eczenas 
655 7 |a učebnice vysokých škol  |7 fd133772  |2 czenas 
655 9 |a textbooks (higher)  |2 eczenas 
700 1 |a Donnelly, James H.  |7 kv2009496993  |4 aut 
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999 |c 60027  |d 60027 
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