A preface to marketing management

• Main Authors: Peter, J. Paul (Author), Donnelly, James H. (Author)
• Format: Book
• Language: English
• Published: New York : McGraw-Hill/Irwin, 2011
• Edition: 12th ed.
• Subjects: marketingový management; marketing management; učebnice vysokých škol; textbooks (higher)
• ISBN: 9780073529967 0-07-352996-6
• Physical Description: xiv, 258 s. : il. ; 26 cm