A preface to marketing management

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Bibliographic Details
Main Authors Peter, J. Paul (Author), Donnelly, James H. (Author)
Format Book
LanguageEnglish
Published New York : McGraw-Hill/Irwin, 2011
Edition12th ed.
Subjects
marketingový management
marketing management
učebnice vysokých škol
textbooks (higher)
ISBN9780073529967 0-07-352996-6
Physical Descriptionxiv, 258 s. : il. ; 26 cm

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Bibliography:Obsahuje bibliografické odkazy a rejstřík
ISBN:9780073529967 0-07-352996-6
Physical Description:xiv, 258 s. : il. ; 26 cm

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