Description: To vary or not? :

To vary or not? : the effects of ad variation on the web

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Bibliographic Details
Main Authors:	Lee, Sang Yeal (Author), Sundar, S. Shyam (Author)
Format:	Book
Language:	English
Published:	Youngstown, N.Y. : Cambria Press, c2006
Subjects:	internetová reklama reklama a propagace reklamní strategie Internet advertising advertising advertising strategy studie studies
ISBN:	9780977356799 0-9773567-9-5
Physical Description:	xxii, 106 s. : il. ; 24 cm

Description
Bibliography:	Obsahuje bibliografii (s. [97]-102) a rejstříky
ISBN:	9780977356799 0-9773567-9-5