To vary or not? : the effects of ad variation on the web

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Bibliographic Details
Main Authors Lee, Sang Yeal (Author), Sundar, S. Shyam (Author)
Format Book
LanguageEnglish
Published Youngstown, N.Y. : Cambria Press, c2006
Subjects
internetová reklama
reklama a propagace
reklamní strategie
Internet advertising
advertising
advertising strategy
studie
studies
Online AccessObsah
ISBN9780977356799
0-9773567-9-5
Physical Descriptionxxii, 106 s. : il. ; 24 cm

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More Information
Bibliography:Obsahuje bibliografii (s. [97]-102) a rejstříky
ISBN:9780977356799
0-9773567-9-5
Physical Description:xxii, 106 s. : il. ; 24 cm

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