rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Services marketing
    sub title: integrating customer focus across the firm
  name:
    name part: Zeithaml, Valarie A.
    role:
      role term: creator
    role:
      role term: aut
  name:
    name part: Bitner, Mary Jo
    role:
      role term: aut
  name:
    name part: Gremler, Dwayne D.
    role:
      role term: aut
  type of resource: text
  genre: bibliography
  genre: učebnice vysokých škol
  genre: textbooks (higher)
  origin info:
    place:
      place term: xxu
    place:
      place term: New York
    publisher: McGraw-Hill
    date issued: 2009
    edition: 5th ed.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    form: regular print
    extent: xxviii, 708 s. : il. ; 26 cm
  note: Valerie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
  note: Předchozí vydání z roku 2006
  note: Obsahuje bibliografické odkazy a rejstřík
  subject:
    topic: marketing
  subject:
    topic: služby
  subject:
    topic: doprovodné služby
  subject:
    topic: řízení vztahů se zákazníky
  subject:
    topic: marketing
  subject:
    topic: service industries
  subject:
    topic: customer services
  subject:
    topic: customer relationship management
  classification: 658.8
  classification: 338.46
  classification: 658.818
  classification: 005.346
  classification: (075.8)
  identifier: 9780071263931
  identifier: 007-126393-4
  record info:
    record content source: StDuBDS
    record creation date: 080219
    record change date: 20240829143947.0
    record identifier: 59576
    language of cataloging:
      language term: eng