rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Brand management
    sub title: research, theory and practice
  name:
    name part: Heding, Tilde
    role:
      role term: creator
    role:
      role term: aut
  name:
    name part: Knudtzen, Charlotte F.
    role:
      role term: aut
  name:
    name part: Bjerre, Mogens
    name part: 1959-
    role:
      role term: aut
  type of resource: text
  genre: bibliography
  genre: monografie
  genre: monographs
  origin info:
    place:
      place term: enk
    place:
      place term: London
    publisher: Routledge
    date issued: 2009
    edition: 1st ed.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    form: regular print
    extent: xviii, 267 s. : il. ; 24 cm
  note: Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre
  note: Obsahuje bibliografické odkazy a rejstříky
  subject:
    topic: řízení značky
  subject:
    topic: obchodní značky
  subject:
    topic: brand management
  subject:
    topic: brand name products
  classification: 005:658.626
  classification: 658.626
  classification: (048.8)
  identifier: 9780415443272
  record info:
    record content source: StDuBDS
    record creation date: 080521
    record change date: 20240829143947.0
    record identifier: 59575
    language of cataloging:
      language term: eng