Business model generation : a handbook for visionaries, game changers, and challengers

• Main Authors: Osterwalder, Alexander, 1974- (Author), Pigneur, Yves, 1954- (Author)
• Format: Book
• Language: English
• Published: Hoboken, NJ : John Wiley & Sons, c2010
• Subjects: strategický management; procesní management; management inovací; organizační chování; názorné modely; strategic planning; process management; innovation management; organizational behavior; visual models; příručky; handbooks, manuals, etc
• ISBN: 9780470876411
• Physical Description: 278 s. : il. (barev.) ; 20 x 25 cm

Popisuje nástroje a techniky obchodních modelů, jejich strukturu, design a implementaci

Table of Contents:

• 1: Canvas - Definition of a business model - The 9 building blocks - The business model canvas - 2: Patterns - Unbundling business models - The long tail - Multi-sided platforms - FREE as a business model - Open business models - 3: Design - Customer insights - Ideation - Visual thinking - Prototyping - Storytelling - Scenario - 4: Strategy - Business model environment - Evaluating business models - Business model perspective on blue ocean strategy - Managing multiple business models - 5: Process - Business model design process