Business model generation : a handbook for visionaries, game changers, and challengers
Popisuje nástroje a techniky obchodních modelů, jejich strukturu, design a implementaci
Saved in:
Main Authors: | , |
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Format: | Book |
Language: | English |
Published: |
Hoboken, NJ :
John Wiley & Sons,
c2010
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Subjects: | |
ISBN: | 9780470876411 |
Physical Description: | 278 s. : il. (barev.) ; 20 x 25 cm |
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100 | 1 | |a Osterwalder, Alexander, |d 1974- |7 vse2011617977 |4 aut | |
245 | 1 | 0 | |a Business model generation : |b a handbook for visionaries, game changers, and challengers / |c written by Alexander Osterwalder and Yves Pigneur ; design Alan Smith ; editor and contributing co-author Tim Clark ; production Patrick van der Pijl ; co-created by an amazing crowd of 470 practitioners from 45 countries |
260 | |a Hoboken, NJ : |b John Wiley & Sons, |c c2010 | ||
300 | |a 278 s. : |b il. (barev.) ; |c 20 x 25 cm | ||
504 | |a Obsahuje bibliografii (s. 276) | ||
505 | 0 | |a 1: Canvas - Definition of a business model - The 9 building blocks - The business model canvas - 2: Patterns - Unbundling business models - The long tail - Multi-sided platforms - FREE as a business model - Open business models - 3: Design - Customer insights - Ideation - Visual thinking - Prototyping - Storytelling - Scenario - 4: Strategy - Business model environment - Evaluating business models - Business model perspective on blue ocean strategy - Managing multiple business models - 5: Process - Business model design process | |
520 | |a Popisuje nástroje a techniky obchodních modelů, jejich strukturu, design a implementaci | ||
650 | 0 | 7 | |a strategický management |7 ph116291 |2 czenas |
650 | 0 | 7 | |a procesní management |7 ph166531 |2 czenas |
650 | 0 | 7 | |a management inovací |7 ph137812 |2 czenas |
650 | 0 | 7 | |a organizační chování |7 ph115603 |2 czenas |
650 | 0 | 7 | |a názorné modely |7 ph497316 |2 czenas |
650 | 0 | 9 | |a strategic planning |2 eczenas |
650 | 0 | 9 | |a process management |2 eczenas |
650 | 0 | 9 | |a innovation management |2 eczenas |
650 | 0 | 9 | |a organizational behavior |2 eczenas |
650 | 0 | 9 | |a visual models |2 eczenas |
655 | 7 | |a příručky |7 fd133209 |2 czenas | |
655 | 9 | |a handbooks, manuals, etc |2 eczenas | |
700 | 1 | |a Pigneur, Yves, |d 1954- |7 utb2011635199 |4 aut | |
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