Cutting edge advertising : how to create the world's best print for brands in the 21st century - Aitchison, Jim, 1947- (Pearson Prentice Hall, 2008)
Keywords: reklama a propagace; reklamní texty; grafická úprava tiskovin; grafický design; advertising; advertising copy; layout (printing); graphic design; příručky; handbooks, manuals, etc