|
|
|
|
| LEADER |
00000cam a2200000 a 4500 |
| 001 |
59546 |
| 003 |
CZ-ZlUTB |
| 005 |
20240829143942.0 |
| 007 |
ta |
| 008 |
050103s2008 si a bf 001 0 eng |
| 020 |
|
|
|a 9789810678883
|q (brož.)
|z 981-06-7888-6
|
| 040 |
|
|
|a DLC
|c DLC
|d DLC
|d ZLD002
|
| 072 |
|
7 |
|a 659
|x Reklama. Public relations. Média
|2 Konspekt
|9 4
|
| 080 |
|
|
|a 659.1
|2 MRF
|
| 080 |
|
|
|a 659.131.2
|2 MRF
|
| 080 |
|
|
|a 655.24/.26
|2 MRF
|
| 080 |
|
|
|a 766:655
|2 MRF
|
| 080 |
|
|
|a (035)
|2 MRF
|
| 100 |
1 |
|
|a Aitchison, Jim,
|d 1947-
|7 utb2010564350
|4 aut
|
| 245 |
1 |
0 |
|a Cutting edge advertising :
|b how to create the world's best print for brands in the 21st century /
|c Jim Aitchison
|
| 246 |
3 |
0 |
|a How to create the world's best print for brands in the 21st century
|
| 250 |
|
|
|a 3rd ed.
|
| 260 |
|
|
|a Singapore :
|b Pearson Prentice Hall,
|c 2008
|
| 300 |
|
|
|a xix, 451 s. :
|b il. (některé barev.) ;
|c 23 cm
|
| 504 |
|
|
|a Obsahuje bibliografické odkazy a rejstřík
|
| 650 |
0 |
7 |
|a reklama a propagace
|7 ph116035
|2 czenas
|
| 650 |
0 |
7 |
|a reklamní texty
|7 ph116036
|2 czenas
|
| 650 |
0 |
7 |
|a grafická úprava tiskovin
|7 ph166525
|2 czenas
|
| 650 |
0 |
7 |
|a grafický design
|7 ph116550
|2 czenas
|
| 650 |
0 |
9 |
|a advertising
|2 eczenas
|
| 650 |
0 |
9 |
|a advertising copy
|2 eczenas
|
| 650 |
0 |
9 |
|a layout (printing)
|2 eczenas
|
| 650 |
0 |
9 |
|a graphic design
|2 eczenas
|
| 655 |
|
7 |
|a příručky
|7 fd133209
|2 czenas
|
| 655 |
|
9 |
|a handbooks, manuals, etc
|2 eczenas
|
| 910 |
|
|
|a ZLD002
|
| 952 |
|
|
|0 0
|1 0
|2 udc
|4 0
|6 659AITCHISONJ
|7 0
|8 BOOK
|9 108900
|a UTBZL
|b UTBZL
|c 030
|d 2011-04-20
|l 2
|m 1
|o 659/AITCHISON,J.
|p 420010137416
|r 2022-08-29 00:00:00
|s 2022-05-20
|v 1222.00
|w 2019-08-26
|x N:nákup; Převod FMK: Eliška Káčerková, 29.8.2022
|y 05
|
| 992 |
|
|
|a BK
|b SK
|d 1
|
| 999 |
|
|
|c 59546
|d 59546
|
