rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: What is branding?
  name:
    name part: Healey, Matthew
    role:
      role term: creator
    role:
      role term: aut
  type of resource: text
  genre: bibliography
  genre: příručky
  genre: případové studie
  genre: handbooks, manuals, etc
  genre: case studies
  origin info:
    place:
      place term: sz
    place:
      place term: Mies, Switzerland
    place:
      place term: Hove
    publisher: RotoVision
    date issued: 2008
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    form: regular print
    extent: 256 s. : il. (převážně barev.), portréty ; 23 cm
  note: Matthew Healey
  note: Název z obálky
  note: Obsahuje bibliografické odkazy a rejstřík
  subject:
    topic: řízení značky
  subject:
    topic: obchodní značky
  subject:
    topic: marketingová komunikace
  subject:
    topic: reklama a propagace
  subject:
    topic: brand management
  subject:
    topic: brand name products
  subject:
    topic: communication in marketing
  subject:
    topic: advertising
  classification: 005:658.626
  classification: 658.626
  classification: 658.8:316.77
  classification: 659.1
  classification: (035)
  classification: (078.7)
  related item:
    title info:
      title: Essential design handbooks
  identifier: 9782940361458
  identifier: 2-940361-45-2
  record info:
    record content source: StDuBDS
    record creation date: 070828
    record change date: 20240829143940.0
    record identifier: 59535
    language of cataloging:
      language term: eng