rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing 3.0
    sub title: from products to customers to the human spirit
  name:
    name part: Kotler, Philip
    name part: 1931-
    role:
      role term: creator
    role:
      role term: aut
  name:
    name part: Kartajaya, Hermawan
    name part: 1947-
    role:
      role term: aut
  name:
    name part: Setiawan, Iwan
    role:
      role term: aut
  type of resource: text
  genre: bibliography
  genre: příručky
  genre: handbooks, manuals, etc
  origin info:
    place:
      place term: xxu
    place:
      place term: Hoboken
    publisher: John Wiley & Sons
    date issued: c2010
    date issued: 2010
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    form: regular print
    extent: xv, 188 s. : il. ; 24 cm
  note: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
  note: Obsahuje bibliografické odkazy a rejstřík
  subject:
    topic: marketing
  subject:
    topic: marketing
    topic: sociologické aspekty
  subject:
    topic: marketing
    topic: kulturní aspekty
  subject:
    topic: marketing
    topic: environmentální aspekty
  subject:
    topic: marketing
  subject:
    topic: marketing
    topic: sociological aspects
  subject:
    topic: marketing
    topic: cultural aspects
  subject:
    topic: marketing
    topic: environmental aspects
  classification: 658.8
  classification: 316
  classification: 316.72/.75
  classification: 502
  classification: (035)
  identifier: 9780470598825
  record info:
    record content source: UKM
    record creation date: 100903
    record change date: 20240829143929.0
    record identifier: 59469